“What Should I Blog About for My Business?” 30 Blog Post Ideas That Actually Drive Traffic, Sales, and Save You Time!
If you've ever stared at a blank screen wondering what on earth to blog about, you're not alone. Whether you're a product-based maker, a service provider, a boutique owner, or you run a brick-and-mortar space—your blog can be more than just another checkbox on your to-do list.
Blogging is one of the most underutilized but powerful tools in your marketing strategy. It not only boosts your website’s traffic and SEO (hello, Google!), but it also becomes a long-lasting, client-serving resource you can reuse again and again. Your blog isn’t just “content for content’s sake”—it’s the foundation of what I call your Evergreen Content Library.
If you need help with setting up a blog, make sure to read this supporting blog post!
How to Start a Blog for Your Business (Even If You’re Not a Tech Person)
In this post, we’re diving into blog ideas that actually serve your audience and your sanity, broken down by business type. I’m also sharing smart ways to repurpose each type of post (think: product tags with QR codes leading to more information, on-boarding emails, or social media post captions on autopilot), and how this one piece of content can lighten your load across your entire marketing plan.
➡️ If you haven’t already read it, you’ll love this: Why Your Business Needs an Evergreen Resource Library Built on Core Long‑Form Content
Why Blogging Still Works (Especially for Small Businesses)
Let’s bust the myth right now: blogging is not dead. In fact, it’s one of the most powerful and time-leveraged marketing tools available to you. Here’s why:
Blog posts boost your website’s visibility on Google.
Long-form content keeps your audience on your site longer.
It gives you shareable content for email, social, Pinterest, and even onboarding.
It shows potential customers or clients that you know your stuff.
It works for you 24/7, even when you're off the clock.
And blogging isn’t just for online businesses. If you have a storefront, sell at pop-up markets, or work one-on-one with clients, blogging gives your audience a place to learn more, build trust, and take the next step—even if you’re not there in person to walk them through it.
💡 Related read: Why You Need an Email List for Your Business or Brand
Creative Blog Post Ideas by Business Model
For Service-Based Businesses
If you're a coach, photographer, designer, stylist, virtual assistant, medical professional or any type of service provider, your blog can be a powerful way to catch the attention of dream clients, provide valuable resources for them while simultaneously showing your expertise, and even ease them into the process of working with you.
Blog Topics & Ideas:
Client case studies or testimonials (share results + behind the scenes)
How-to guides, checklists, or tutorials related to your service
Before & after stories or visual transformations
General FAQs you get during consult calls
Go in-depth on each FAQ for their own blog posts with more examples, context and stories- then link back to your general FAQs blog post
Service process breakdowns (ease anxiety and boost trust)
Prep tips for getting the most from your service
Quick-win repurpose ideas:
Link in on-boarding emails
Break into mini social media posts or carousels
Add to proposals or client portals
Repurpose them into your podcast talking points or host your episode show notes in your blog
For Product-Based Businesses
If you’re a handmade, e-commerce, or drop-shipping business selling physical products online or in-person: your blog can be an education hub, storytelling platform, and secret sales tool all in one!
Blog Topics & Ideas:
Product origin stories: why you created them
Deep dives on popular items (features, uses, care tips)
Gift guides or “how to style/use” your products
Seasonal product spotlights or bundles
Customer stories or UGC (user generated content) features
Quick-win tip:
Add QR codes to product tags linking to blog posts for deeper product info. Then add links to other blog posts that showcase additional favorite or similar products that they might be interested in!
💬 This is especially powerful if you sell through pop-up markets or vendor booths and have a long line that adds pressure for quick sales, or aren’t physically present to answer questions—let your blog do the talking and educating for you. I recently suggested this to a pop-up vendor who doesn’t have enough room on their tags for all pertinent info and who is only on-site with her products during in-person events. She loved it!
Repurpose ideas:
Pin blog posts to product listings or use in follow-up emails
Screenshots for stories
Turn into talking points for vendor booth displays
For Brick-and-Mortar Shops
Think: boutiques, salons, coffee shops, restaurants, etc. If you have a physical location, your blog can help bring people through the doors and keep them connected after they leave.
Blog Topics & Ideas:
Staff spotlights or "meet the team"
New product/seasonal line previews
In-store events or behind-the-scenes stories
Community partnerships or featured locals
Tutorials or style guides for using what you sell
Quick-win tip:
Link blogs from your Google Business Profile for increased visibility and traffic!
Repurpose ideas:
Use blog copy as print newsletter material
Convert into event promos or press releases
Share QR codes linking to blog posts from signs in-store
For Pop-Up Vendors / Makers / Market Sellers
Blog Topics & Ideas:
Upcoming market schedules and “what to expect”
Maker stories (why you do what you do)
Product education (highlight sustainable materials, craftsmanship, etc.)
DIYs, how-to-use tips, or care guides
Collaborator or stockist spotlights
Quick-win tip:
Use blog content to bridge the gap when you’re not there. A QR code on your tag or table sign pointing to your blog = 24/7 sales assistant.
Repurpose ideas:
Prep market captions from blog chunks
Use in DMs to answer FAQs faster
Batch a few posts into a mini PDF gift for email list signups
Bonus Blog Content Types That Work for Everyone
These types of posts don’t just build connection—they also help fill in the gaps of your content ecosystem and give you easy wins to link to across your website, emails, and social captions.
“Start Here” or welcome posts for new visitors
Resource roundups (link to your other blogs, tools, or tips)
Business origin story posts (build the “know, like, trust” factor)
Top 5 favorites or personal recommendations (add personality & affiliate links!)
Favorite businesses or organizations that compliment yours (this provides so much opportunity for community, collaborations and relationship building!)
Myth-busting posts (stand out from your competitors and share your unique selling proposition)
“What I wish people knew about ____” (insert your industry/service here)
Next steps for your clients to take or helpful resources for after they’ve worked with or purchased from you
🛠 All of these posts also help build your Evergreen Resource Library—the central hub for your marketing system.
👉 If you haven’t yet, read this one: Why Your Business Needs an Evergreen Resource Library
A Blog’s Role in Your Bigger Marketing Plan
Don’t stop at hitting publish. One blog post can fuel your content for weeks if you know how to break it up. This is how we take one intentional effort and stretch it across your marketing—life-first marketing style. Try the following:
A full week of social posts
2–3 emails to your list
A podcast episode
A Pinterest pin or 5
A tutorial or reel
Saves you from scrambling last minute
Gives your marketing structure even during busy or offline seasons
✨ For more on that, check out: Why You Need an Email List for Your Business or Brand
The Life-First, Low-Pressure Blog Plan
This doesn’t have to be another full-time job. You don’t have to be a professional writer. You don’t even have to post every week. Just start small, stay strategic, and focus on content that will keep serving your business long after you hit "publish."
The best blog content serves your clients, streamlines your marketing, and sets your future self up for success.
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